Startup Guide Johannesburg

Johannesburg has long been a hub for finance and trade. Now, a growing startup community full of techies looks poised to become one of Africa’s most disruptive ecosystems.

Paperback + Digital




Johannesburg is a metropolis comprised of cultures from across the continent of Africa. Home to more than 90,000 students and a diverse community of artists, musicians and creators, South Africa’s largest city is quickly becoming a hub for young entrepreneurs.

As an international center for finance and trade with a growing tech industry, the city’s increasing number of startups have the perfect platform on which to build upon. As well, with more VCs than ever investing in African startups, the future of Johannesburg’s entrepreneurial ecosystem looks bright.


Startup Guide Johannesburg will provide an inside look at some of the city’s most successful startups. It will also include inspiring interviews with innovative founders and advice from the foremost experts in the local startup scene. We’re excited to share with the world what Johannesburg’s innovative and creative types have to offer!


*As part of our partnership with One Tree Planted, the purchase of the paperback copy of this guidebook (or any of our other guidebooks) contributes toward the planting of a tree.


Published September 2019

City Essentials
Data Overview
The books are shipped every Tuesday and Thursday morning from our warehouse in Berlin. We work with Deutsche Post or Fedex for deliveries and ship worldwide. You can see the prices at the checkout after you chose the delivery address. If you're out of the EU, we recommend FedEx for faster delivery. 
Slide 1 of 9
You mustn’t just get into a business for the sake of doing it. Entrepreneurs are meant to solve problems.
Sinenhlanhla NdlelaYococo
Understand who your customer is, what their needs are, and what problem you are solving for them.
Shawn TheunissenProperty Point
Latest on

The top innovative startups using AWS in South Africa 

A backer of some of the most innovative startups in the world for more than a decade, Amazon Web Services is now turning its hand to helping African entrepreneurs grow their businesses.

Tom Jackson
4 min read

Helping to build African startups from the ground up

Amazon Web Services is bringing its startup support programs to Africa, with an offering that helps entrepreneurs build and develop their businesses from the word go.

Tom Jackson
5 min read

"Unexplored markets and ample opportunity": Cape Town and Johannesburg’s burgeoning startup scenes

In the run-up to the launch of our Cape Town and Johannesburg books, we give the inside scoop on what entrepreneurs can expect from these burgeoning startup scenes.

Miriam Partington
6 min read

Proudly supported by:

Community Partners: