Since 2016, the startup accelerator and investment manager Grow+ has been exploring new ways to connect business with innovation. Its goal is to help companies benefit from the digital age, reinventing their products in a more efficient way or developing new innovation-friendly business models. “At the beginning of our journey, we wanted to deliver innovation to corporates,” says Paulo Beck, head of investment and cofounder, “but today we provide different ways to implement it into businesses every day.” According to the company, its added value is given by a young team that questions the common ways of thinking and of doing business. 

“We created a framework for companies that want to innovate and grow in a different and agile way,” says Paulo Beck. Since its establishment, Grow+ has been helping companies to structure their own investment funds (CVC) and transform their strategic projects into small startups (CVB). The company’s educational goal is to prepare future entrepreneurs for risks and difficulties of running a business. “However, entrepreneurship is not for everyone,” says Andréia Dullius Verschoore, CEO and cofounder. “We train tomorrow’s businesses not only for the rewards but for the downsides of such a journey as well.” The company also connects people and businesses through several initiatives, such as the nationwide and free-of-charge Innovation Awards, conceived and carried out by Grow+ with the goal of valuing projects and companies that contribute to the innovation ecosystem.

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Main photo: Grow+